Research groups
Colleges
Jack Joyce
Research Programme Manager
I am a researcher specialising in preventative and behavioural treatment in primary care. My work uses qualitative approaches to investigate healthcare communication, and the design, optimisation and implementation of communication interventions that helpfully support behaviour change and lead to better outcomes for patients.
My research mostly looks to understand how communication in clinical settings can support people to quit smoking, lose weight, and achieve remission from type 2 diabetes. I also have an interest in improving clinical trial procedures (often around communication) to improve recruitment and retention of participants.
My current work is on the TRIDENT (Tobacco RIsk reDuction with E-cigarette Nicotine Replacement Therapy) research programme. TRIDENT aims to develop a brief offer of an e-cigarette and a continued support programme delivered by mental health professionals that meets the needs of people with serious mental illness who smoke and who have decline the offer to quit.
I use Conversation Analysis when I can, I am a Fellow of the Higher Education Academy (FHEA), I sit on the Early Career Qualitative Health Research Network committee, and I teach Nvivo for the IT Learning Centre.
You can find an up-to-date list of my publications here.
Key publications
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The implementation of a Nationally Enhanced Service incentive for weight management: A longitudinal qualitative study of the perceptions and experiences of UK primary care staff on weight management using normalisation process theory
Journal article
Joyce JB. et al, (2025), Clinical Obesity

